values + about
WHY "VIVID THISTLE"
The thistle is the national symbol of Scotland — a place I’ve returned to again and again, both physically and creatively. It was chosen not for softness, but for resilience. Thistles grow where other things won’t: along rain-beaten cliffsides, in rocky soil, exposed to the elements.
That grit matters to me — and it mirrors the people I work with.
My clients are builders. Survivors. Leaders who’ve weathered enough to know that what they’re creating deserves more than “good enough.” The thistle represents that tenacity — strength with edges, beauty with backbone.
Vivid is the transformation.
It’s what happens when uncertainty gives way to clarity — when a brand finally feels crisp, intentional, and aligned. Clients don’t need to know how to get there. That’s my job.
Together, Vivid Thistle stands for brands that are both resilient and unmistakably clear.
The thistle is the national symbol of Scotland — a place I’ve returned to again and again, both physically and creatively. It was chosen not for softness, but for resilience. Thistles grow where other things won’t: along rain-beaten cliffsides, in rocky soil, exposed to the elements.
That grit matters to me — and it mirrors the people I work with.
My clients are builders. Survivors. Leaders who’ve weathered enough to know that what they’re creating deserves more than “good enough.” The thistle represents that tenacity — strength with edges, beauty with backbone.
Vivid is the transformation.
It’s what happens when uncertainty gives way to clarity — when a brand finally feels crisp, intentional, and aligned. Clients don’t need to know how to get there. That’s my job.
Together, Vivid Thistle stands for brands that are both resilient and unmistakably clear.
BRAND VALUES
I believe deeply in connection — between people, ideas, disciplines, and communities.
The more we lean into what links us — rather than what divides us — the better the work becomes. And frankly, the better life becomes.
connection
Freedom is the throughline — for me, for my family, and for my clients.
There’s a virtuous cycle in the work I do: partnering with the right clients brings me closer to my own values, while helping them build brands that support their version of freedom — whether that’s growth, flexibility, confidence, or time back.
Good branding doesn’t limit you, it creates options.
freedom (first. Always.)
If it’s not fun, it’s not sustainable.
That doesn’t mean frivolous — it means engaging, energizing, human. The best work happens when curiosity is alive and the process leaves room for delight.
FUN
Every project is an exchange.
I bring strategy, perspective, and experience. My clients bring insight, industry knowledge, and lived context. The work is strongest when learning flows both ways.
education (both giving + receiving)
Freedom is the throughline — for me, for my family, and for my clients.
There’s a virtuous cycle in the work I do: partnering with the right clients brings me closer to my own values, while helping them build brands that support their version of freedom — whether that’s growth, flexibility, confidence, or time back.
Good branding doesn’t limit you, it creates options.
If it’s not fun, it’s not sustainable.
That doesn’t mean frivolous — it means engaging, energizing, human. The best work happens when curiosity is alive and the process leaves room for delight.
Every project is an exchange.
I bring strategy, perspective, and experience. My clients bring insight, industry knowledge, and lived context. The work is strongest when learning flows both ways.
I believe deeply in connection — between people, ideas, disciplines, and communities.
The more we lean into what links us — rather than what divides us — the better the work becomes. And frankly, the better life becomes.
ABOUT AMY PRUITT
I’ve been a performer and creator for as long as I can remember. I started harmonizing with my mom in the car before I could speak a full sentence — and I’ve learned the hard way that creativity is as vital to me as food. Without it, I go off the rails.
I began performing at age seven and never stopped. Theatre. Music. A cappella — high school, collegiate, professional. Community theatre holds a special place in my heart. I minored in medieval history. I won my first bike in a coloring contest at five — so yes, technically, I’ve been a professional artist since then.
What ties it all together is this:
I’m happiest when creating with people — whether that’s on stage with an audience, inside a piece of music, or alongside business owners who are ready to build something stronger, clearer, and more intentional.
Today, I bring that same performance-honed instinct — for timing, tone, and impact — into brand strategy and design. The goal is always the same: help people step into something that feels more aligned, more confident, and more true.
I’ve been a performer and creator for as long as I can remember. I started harmonizing with my mom in the car before I could speak a full sentence — and I’ve learned the hard way that creativity is as vital to me as food. Without it, I go off the rails.
I began performing at age seven and never stopped. Theatre. Music. A cappella — high school, collegiate, professional. Community theatre holds a special place in my heart. I minored in medieval history. I won my first bike in a coloring contest at five — so yes, technically, I’ve been a professional artist since then.
What ties it all together is this:
I’m happiest when creating with people — whether that’s on stage with an audience, inside a piece of music, or alongside business owners who are ready to build something stronger, clearer, and more intentional.
Today, I bring that same performance-honed instinct — for timing, tone, and impact — into brand strategy and design. The goal is always the same: help people step into something that feels more aligned, more confident, and more true.
get in touch!
You’re welcome to use the form below or email me directly:
Please include a bit of context about your business and what prompted you to reach out — thoughtful details help me respond efficiently.
SUBMIT
You’re welcome to use the form below or email me directly:
Please include a bit of context about your business and what prompted you to reach out — thoughtful details help me respond efficiently.
amy@vividthistle.com
get in touch!
You’re welcome to use the form below or email me directly:
Please include a bit of context about your business and what prompted you to reach out — thoughtful details help me respond efficiently.
amy@vividthistle.com
Thank you! We'll get back to you within two business days.
You’re welcome to use the form below or email me directly:
Please include a bit of context about your business and what prompted you to reach out — thoughtful details help me respond efficiently.
