centrurus biometrics, inc
Clinical research data management services for zero-margin-for-error environments.
- Brand strategy & positioning
- Complete visual identity system
- Typography, color, and supporting brand elements
- Custom Showit website design
- Brand guidelines & asset library
scope
The new visual system clearly differentiates CBI in a crowded, high-stakes space and communicates trust, clarity, and competence at first glance.
impact
We created a cohesive brand identity and custom website that position CBI as the Goldilocks of data management services — more capable than independent consultants, and more focused than large, bloated agencies.
After
CBI had deep expertise and a strong reputation, but their visual presence blended in with commodity DM vendors and didn’t fully reflect the precision or quality of their work - or their unique personality.
before
CBI had deep expertise and a strong reputation, but their visual presence blended in with commodity DM vendors and didn’t fully reflect the precision or quality of their work - or their unique personality.
We created a cohesive brand identity and custom website that position CBI as the Goldilocks of data management services — more capable than independent consultants, and more focused than large, bloated agencies.
The new visual system clearly differentiates CBI in a crowded, high-stakes space and communicates trust, clarity, and competence at first glance.
- Brand strategy & positioning
- Complete visual identity system
- Typography, color, and supporting brand elements
- Custom Showit website design
- Brand guidelines & asset library
Mood Board
