The Diagnosis: A nonprofit that had quietly become a culture-shifting force, still wearing the brand of a scrappy startup.

✦ Brand strategy & positioning
✦ Complete visual identity system
✦ Typography, color & supporting elements
✦ Brand guidelines & asset library

Hope Renovations had outgrown its own reputation - doing work far bigger and more sophisticated than its brand let on. We built an identity with the scale to match: optimism with backbone, professionalism that never loses its warmth.

Turning old houses into staying-in-place solutions, and unskilled hands into skilled trades.

BOLD  |  CREDIBLE  |  MISSION-DRIVEN  |  UNAPOLOGETICALLY OPTIMISTIC

Hope Renovations had outgrown its own reputation - doing work far bigger and more sophisticated than its brand let on. We built an identity with the scale to match: optimism with backbone, professionalism that never loses its warmth.