oak & pixel
A Raleigh, NC-based digital marketing studio blending analytical strategy with grounded, values-driven creativity.
- Brand strategy & positioning
- Complete visual identity system
- Typography, color, and supporting brand elements
- Brand guidelines & asset library
scope
The new brand gives Oak & Pixel a clear, professional foundation that builds trust at first glance and supports growth beyond the founder’s personal identity, while staying true to their Raleigh (City of Oaks) roots.
impact
We created a cohesive brand identity system that balances structure and warmth — pairing grounded, nature-inspired elements with clean digital precision to support a more confident, androgynous presence.
After
Oak & Pixel had a strong personal reputation, but the brand leaned heavily on the founder’s name and didn’t fully reflect the poised, confident, and scalable business they were building.
before
Oak & Pixel had a strong personal reputation, but the brand leaned heavily on the founder’s name and didn’t fully reflect the poised, confident, and scalable business they were building.
We created a cohesive brand identity system that balances structure and warmth — pairing grounded, nature-inspired elements with clean digital precision to support a more confident, androgynous presence.
The new brand gives Oak & Pixel a clear, professional foundation that builds trust at first glance and supports growth beyond the founder’s personal identity, while staying true to their Raleigh (City of Oaks) roots.
- Brand strategy & positioning
- Complete visual identity system
- Typography, color, and supporting brand elements
- Brand guidelines & asset library
Mood Board
