The Diagnosis: A trade business that had nothing to be embarrassed about and everything to gain by being the loudest, funniest brand in a category built on staying quiet.

✦ Brand strategy & positioning
✦ Complete visual identity system
✦ Vehicle wraps & fleet branding
✦ Merch & promotional materials

The sh*t truck that stops traffic.

BRIGHT  |  UNBOTHERED  |  GENUINELY FUNNY  |  BUILT TO BE SEEN

Septic work is not an industry known for brand confidence - most companies lean generic, hoping nobody looks too closely. Tri-Area wanted the opposite: a brand loud and self-aware enough to make an unglamorous business impossible to ignore, on a fleet of trucks people actually stop to photograph.

Septic work is not an industry known for brand confidence - most companies lean generic, hoping nobody looks too closely. Tri-Area wanted the opposite: a brand loud and self-aware enough to make an unglamorous business impossible to ignore, on a fleet of trucks people actually stop to photograph.

like what you see?

Let’s build something just as intentional for your business.

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Let’s build something just as intentional for your business.